Privacy Policy
Last Updated: October 12, 2026
OVERVIEW
At Great Fabrics, we value your privacy and are committed to protecting your personal information.
This Privacy Policy describes how www.greatfabrics.pk (the "Site," "we," "us," or "our") collects, uses, stores, and shares your personal information when you visit our website, make a purchase, create an account, or contact our customer support team.
By accessing or using our website, you acknowledge the data practices described in this Privacy Policy.
We encourage you to read this policy carefully to understand how your information is handled.
SECTION 1 – COLLECTING PERSONAL INFORMATION
When you visit our website or purchase products from Great Fabrics, we may collect certain personal information necessary to provide our services, process orders, and improve your shopping experience.
1.1 Device Information
When you visit our website, certain information may be collected automatically, including:
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Internet Protocol (IP) address.
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Browser type and version.
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Device type and operating system.
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Time zone and general location information.
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Pages and products viewed.
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Search terms and website interactions.
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Cookies and similar tracking information.
Purpose of Collection:
This information helps us ensure website functionality, understand customer preferences, improve website performance, and provide a better browsing experience.
Source of Collection:
Information may be collected automatically through cookies, analytics tools, log files, pixels, and similar technologies.
1.2 Order Information
When you place an order through our website, we collect information necessary to process and deliver your purchase.
Personal Information Collected:
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Full name.
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Email address.
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Phone number.
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Billing address.
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Shipping and delivery address.
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Order details and purchase history.
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Selected products and quantities.
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Payment method and transaction information.
Purpose of Collection:
We use this information to:
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Process and confirm customer orders.
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Verify payments and transactions.
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Arrange shipping and delivery.
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Provide invoices and order confirmations.
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Communicate order updates.
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Handle returns, exchanges, and refunds.
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Detect and prevent potentially fraudulent transactions.
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Provide customer support.
Source of Collection:
This information is collected directly from customers when they place an order, create an account, or communicate with us.
1.3 Customer Support Information
When you contact our customer service team through email, WhatsApp, phone, or other communication channels, we may collect:
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Your name and contact information.
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Order number and purchase details.
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Messages and communication history.
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Product-related questions or complaints.
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Images or documents voluntarily shared to resolve an issue.
Purpose of Collection:
We use this information to respond to inquiries, resolve complaints, process return or exchange requests, and improve customer service.
1.4 Newsletter and Marketing Information
If you subscribe to our newsletter or choose to receive promotional communications, we may collect your email address, phone number, and relevant communication preferences.
We may use this information to share:
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New fabric collections and arrivals.
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Exclusive promotions and discount offers.
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Seasonal sales and special announcements.
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Product recommendations.
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Important store updates.
You can unsubscribe from promotional emails at any time using the unsubscribe option provided in the message or by contacting us directly.
SECTION 2 – HOW WE USE YOUR PERSONAL INFORMATION
Great Fabrics uses personal information for legitimate business purposes, including:
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Order Processing: To confirm, process, and fulfill purchases made through our website.
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Delivery Services: To coordinate shipping and communicate delivery updates.
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Customer Support: To respond to inquiries, complaints, and product-related concerns.
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Website Improvement: To understand how customers interact with our website and improve its functionality.
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Marketing Communications: To share promotional offers, product launches, and updates in accordance with applicable requirements and customer preferences.
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Security and Fraud Prevention: To detect potentially fraudulent transactions and protect our customers and website.
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Legal Compliance: To comply with applicable legal, tax, accounting, and regulatory obligations.
We use personal information only for purposes consistent with this Privacy Policy and applicable laws.
SECTION 3 – SHARING PERSONAL INFORMATION
We may share necessary personal information with trusted third-party service providers to operate our online store and fulfill customer orders.
These may include:
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E-commerce Service Providers: To manage website functionality, online orders, and customer accounts.
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Payment Service Providers: To process and verify payments securely.
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Courier and Delivery Companies: To deliver purchased products to customers.
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Analytics Providers: To understand website traffic and improve customer experience.
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Advertising and Marketing Partners: To manage promotional campaigns and measure advertising performance.
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Customer Support Providers: To assist with customer communications and support requests.
We may also disclose personal information when required to comply with applicable laws, respond to lawful requests, prevent fraud, or protect our legal rights.
We do not authorize our service providers to use customer information for unrelated purposes beyond their permitted services.
SECTION 4 – BEHAVIOURAL ADVERTISING AND MARKETING
Great Fabrics may use advertising and analytics technologies to understand customer interests, measure the effectiveness of marketing campaigns, and display relevant advertisements.
These services may include platforms such as Google, Facebook, Instagram, or other advertising providers where enabled on our website.
Information used for advertising may include:
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Products and pages viewed.
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Website browsing activity.
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Interactions with advertisements.
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Purchase and cart activity.
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Device information and cookie identifiers.
Such information may be processed through cookies, pixels, or similar technologies, subject to applicable consent requirements.
You can manage personalized advertising preferences through the relevant platforms:
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Google Ads: https://adssettings.google.com/
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Facebook Ads: https://www.facebook.com/adpreferences/ad_settings/
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Digital Advertising Alliance: https://optout.aboutads.info/
Disabling personalized advertising does not necessarily prevent you from seeing advertisements, but the advertisements may be less relevant to your interests.
SECTION 5 – COOKIES AND TRACKING TECHNOLOGIES
What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
They help websites remember visitor preferences, maintain shopping sessions, improve functionality, and understand browsing activity.
Great Fabrics may use the following categories of cookies:
1. Essential Cookies
These cookies support necessary website functionality, including shopping cart management, checkout, security, and account access.
2. Performance and Analytics Cookies
These cookies help us understand how visitors use our website, identify technical issues, and improve website performance.
3. Functional Cookies
These cookies may remember preferences such as language, location, and shopping settings.
4. Advertising and Marketing Cookies
Where enabled, these cookies help measure marketing performance and display advertisements based on customer interests.
Managing Cookies
You can control, block, or delete cookies through your web browser settings.
Please note that disabling essential cookies may affect certain website features, including the shopping cart, checkout process, and account functionality.
For more information about cookies, visit https://www.allaboutcookies.org/.
SECTION 6 – PAYMENT INFORMATION AND SECURITY
We take reasonable measures to protect customer information during online transactions.
Payment information may be processed by third-party payment service providers, depending on the payment method selected at checkout.
We aim to use appropriate technical and organizational safeguards to protect personal information against unauthorized access, misuse, alteration, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure.
Customers are encouraged to protect their account credentials and avoid sharing sensitive payment information through unsecured communication channels.
SECTION 7 – DATA RETENTION
We retain personal information for as long as reasonably necessary to:
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Process and fulfill orders.
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Maintain purchase and transaction records.
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Provide customer service.
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Handle refunds, exchanges, and disputes.
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Meet legal, accounting, and tax obligations.
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Prevent fraud and misuse of our services.
When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable legal requirements.
Customers may request deletion of their personal information by contacting us at sales@greatfabrics.pk.
Certain information may need to be retained for legitimate business or legal purposes.
SECTION 8 – YOUR PRIVACY RIGHTS
We respect your right to understand and manage how your personal information is used.
Subject to applicable laws, you may request to:
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Access Your Information: Request details of the personal information we hold about you.
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Correct Your Information: Request corrections to inaccurate or incomplete details.
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Delete Your Information: Request deletion of personal information where legally permitted.
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Withdraw Marketing Consent: Stop receiving promotional communications.
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Manage Cookies: Adjust cookie preferences through your browser or available website privacy controls.
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Raise a Privacy Concern: Contact us regarding how your personal information is collected or used.
To submit a privacy-related request, please email sales@greatfabrics.pk.
We may need to verify your identity before processing certain requests to protect your information from unauthorized access.
SECTION 9 – INTERNATIONAL DATA PROCESSING
Some service providers supporting our website, payment services, analytics, or marketing operations may process or store information outside Pakistan.
Where personal information is transferred internationally, we seek to use appropriate safeguards and comply with applicable data protection requirements.
Customers in jurisdictions with additional privacy protections may have further rights under their local laws.
SECTION 10 – CHILDREN'S PRIVACY
Our website is intended for general shopping purposes and is not specifically directed toward children.
We do not knowingly collect personal information from children in violation of applicable laws.
If a parent or legal guardian believes that a child has submitted personal information without appropriate authorization, they may contact us at sales@greatfabrics.pk to request review or deletion.
SECTION 11 – THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, social media platforms, payment services, or other external resources.
Great Fabrics is not responsible for the privacy practices, content, or security measures of websites that we do not operate.
We encourage customers to review the privacy policies of third-party websites before providing personal information.
SECTION 12 – DATA PROTECTION AND CONFIDENTIALITY
Protecting customer information is important to Great Fabrics.
We seek to implement reasonable safeguards to protect personal data from:
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Unauthorized access.
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Accidental loss or destruction.
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Unauthorized modification.
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Improper disclosure.
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Fraudulent or malicious activities.
Access to customer information is limited to authorized personnel and service providers who require the information for legitimate business purposes.
While we strive to protect the information entrusted to us, absolute security cannot be guaranteed.
SECTION 13 – DO NOT TRACK
Some browsers provide a "Do Not Track" (DNT) setting that signals a user's preference regarding online tracking.
Because browser-based DNT signals are not implemented consistently across all websites and services, they may not automatically disable all tracking technologies.
You can manage cookies and certain advertising preferences through your browser settings and the options described in this Privacy Policy.
Where applicable law requires us to recognize a particular privacy preference signal, we will comply with that requirement.
SECTION 14 – CHANGES TO THIS PRIVACY POLICY
Great Fabrics reserves the right to update or modify this Privacy Policy periodically to reflect changes in business operations, website functionality, legal requirements, or data processing practices.
Any updated version will be published on this page with a revised "Last Updated" date.
We encourage customers to review this Privacy Policy periodically to stay informed about how their personal information is handled.
SECTION 15 – CONTACT INFORMATION
If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us:
Great Fabrics
Website: https://greatfabrics.pk/
Email: sales@greatfabrics.pk
Phone / WhatsApp: +92 323 8247328
Customer Support Hours: Monday – Saturday, 10:30 AM – 7:00 PM (Pakistan Standard Time)
Our customer support team will assist you with privacy-related inquiries and requests.
Thank you for trusting Great Fabrics. We value your privacy and are committed to providing a secure and reliable online shopping experience.